bryantBROWN creates a winning new image and communication campaign for
the law firm Blakely Sokoloff Taylor & Zafman (BST&Z), the intellectual property leader.
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CHALLENGE:
Help an international copyright law leader strengthen its image
across all
communications.
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SOLUTION:
New logo and identity system, plus newsletters, literature, modular client kit, PowerPoint presentation, and more
bryantBROWN created a complete new identity for BST&Z. The campaign started with a new logo and corporate I.D. system. Other new communications include the PowerPoint templates that BST&Z tailors for each presentation. Following presentations, the firm provides a kit that BST&Z customizes for each client and prospect. The kit's modularity enables the firm to highlight one or more of its multiple specialties: patent searches and applications, litigation support, intellectual property licensing, trademark preparation, and more. The modular design not only enables the firm to tailor each kit to the specific needs of each recipient, it also enables BST&Z to easily — and cost-effectively — make updates to reflect new services, new staff members, and other developments. Other new literature includes the litigation support brochure, which explains in depth the experience and expertise of BST&Z in this important area. On a quarterly basis, BST&Z sends its clients an e-newsletter, also created by bryantBROWN.
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RESULTS:
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The distinctive new image and cohesive multimedia campaign have
helped BST&Z strengthen its communications, presentations, and
leadership by differentiating the firm from its many competitors. The quarterly e-newsletter — mailed to the thousands of companies that BST&Z serves and also featured on the firm's website — continues to keep BST&Z top of mind...and among the top intellectual property specialists worldwide.
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BST&Z "kit"
The BST&Z marketing kit created by bryantBROWN contains information on the firm and its mission, plus inserts on specialties, people, and news.
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BST&Z newsletter
To sustain contact with clients and colleagues worldwide, BST&Z distributes a bimonthly print and e-newsletter designed, edited, programmed, and produced by bryantBROWN.
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