bryantBROWN taps into the youth, female, and minority markets to help CBS and Paramount
launch the forerunner of The CW Network: UPN.
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CHALLENGE:
Create print and outdoor campaigns to launch a new network and
its first season of programming.
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SOLUTION:
United Paramount Network
bryantBROWN created magazine, newspaper, and outdoor advertising to help launch UPN and its flagship programming: Star Trek: Voyager, Star Trek: Enterprise, Everybody Hates Chris, The Hughleys, Girlfriends, Buffy the Vampire Slayer, World Wrestling Smackdown, XFL Football, and more.
bryantBROWN also helped create internal communications to announce upcoming shows and the promotional efforts supporting them.
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RESULTS:
UPN broadcast in more than 200 markets for over 11 years.
Eventually, UPN merged with The WB to form The CW Television
Network, home of America's Next Top Model and other hits.
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UPN - "Buffy"
bryantBROWN promotes "Buffy the Vampire Slayer" in print and digital promotions to both consumers and the trade. |
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UPN - "Girlfriends"
The outdoor and print campaigns created by bryantBROWN help make "Girlfriends" among the network's highest-rated and longest-running shows. |
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UPN - "Star Trek"
To help launch "Star Trek: The Next Generation," the network partnered with bryantBROWN to create broadcast and print advertising. |
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