Healthcare Marketing

Most advertising agencies and PR firms stay away from medical marketing—it’s just too complex, too unique, too demanding.

A few agencies may dabble in healthcare marketing—a little hospital advertising here, maybe a medical practice or two there.

Not bryantBROWN. We are dedicated to medical marketing. Strategic and tactical planning…promotional and technical writing…design…web programming…social media…blogging…literature…exhibit booths and activities. Virtually every aspect of healthcare marketing and education.

We have created medical marketing programs to reach both professional and consumer audiences. Physicians, nurses, pharmacists, physician assistants, nurse practitioners, administrators, and, of course, patients. All audiences in healthcare advertising and education.

In all media. In any and all medical specialties. For a wide range of very satisfied clients.

We have extensive experience in biotech and pharmaceutical marketing, hospital advertising, managed care marketing, medical device promotions…virtually all forms of healthcare marketing

Delivering complete medical marketing services

In planning and creating programs in healthcare advertising and hospital marketing, we take a multichannel approach to reach your target audiences at all touchpoints. We use any and all media that are appropriate: digital, print, broadcast, and “event marketing” techniques.

All creative decisions are driven by strong strategic and tactical planning, and clear positioning—the foundation of effective healthcare marketing.

Working closely with you, we will help you create the right medical advertising and education programs for the right audience at the right time (and the right price).

To see all we do in healthcare marketing, see our marketing capabilities page.

Creating healthcare marketing campaigns that create results

In all of our medical advertising, hospital marketing, and medical education efforts, we have one goal: to develop a strong, distinctive, memorable brand identity and a well-conceived marketing plan for your healthcare product, service, or issue.

Once we confirm a clear, compelling positioning, we begin creative execution of your healthcare marketing or education program. And this is where we shine…because bryantBROWN has some of the most talented writers, designers, and programmers in medical marketing.

And also some of the most pleasant.

It’s why bryantBROWN is known as the home of “nice people, mean creative.”

Helping a broad range of healthcare marketing clients

We've shaped the branding, medical advertising, and healthcare education campaigns of diverse clients across the “brandscape” of medical marketing, advertising, and PR.

Award-winning work in drug advertising, managed healthcare plan advertising, hospital advertising, medical device marketing, medical technology advertising, and all other types of healthcare marketing, education, and PR.

Click here to see our list of healthcare marketing clients.

Working in all specialties of healthcare marketing

From anesthesiology to endocrinology, gastroenterology to nephrology, obstetrics to urology…from issues such as stem cell research to breakthroughs such as EMR technology…from hospital marketing to group practices to managed care plans, including member and provider communications…we’ve worked in virtually every specialty and every area of healthcare marketing. For a complete list of our heathcare specialites, click here.

What are your healthcare marketing needs?

Whether you’re a blue chip or a start-up, looking to launch a product or service or refresh one, we can help with all your medical marketing, healthcare advertising, hospital marketing, and PR needs. Contact us today about your healthcare marketing needs.