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CHALLENGE:
Help patients on chemotherapy understand and manage potential
side effects.
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SOLUTION:
By My SideTM program
bryantBROWN helped plan and write the patient booklet, journal,
ByMySide.com website, and other materials featuring actor Rob Lowe
and his father, a cancer survivor. The campaign focuses on low white
blood cell counts (treated by Amgen’s Neulasta® product) and other
potential side effects of chemotherapy. bryantBROWN also helped write
the non-branded website www.chemotherapy.com, which provides detailed
information to help patients and their caregivers understand cancer,
cancer treatment, and how to cope with all major potential side effects
of treatment.
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RESULTS:
Launched in 2002, the By My SideTM Cancer Support Network and
www.chemotherapy.com continue to provide caregivers with the
latest information on managing chemotherapy side effects.
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By My Side website
The go-to site for patients and caregivers seeking comprehensive information about the potential side effects of chemotherapy.
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Patient materials
Kit includes educational booklet, journal, and thermometer to understand, monitor, and manage chemotherapy side effects.
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