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CHALLENGE:
Create an educational and motivational program to reach all
patients, even those unlikely to visit the Internet, read brochures, or watch DVDs.
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SOLUTION:
Hope StreetTM
The first "reality series" of, by, and for dialysis patients and their
families, Hope Street features a "graphic novella" (updated
bimonthly) as its centerpiece.
Complementing the graphic novella are learning tools for patients,
teaching tools for healthcare professionals, digital and print advertising,
email campaigns, faxblasts, and direct mail. bryantBROWN also
helped conceive and create the Hope Street exhibit booth, a recreation
of the campaign as a life-sized, interactive "cityscape."
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RESULTS:
Hope Street "comic strip" posters are displayed in dialysis centers
across America. Each new edition is the "talk of the town" in patient and
professional discussion groups.
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Website
An interactive website offering more information about Hope Street and the treatment of dialysis. |
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Wall poster
A bi-monthly graphic novella that charts the challenges facing patients and professionals in a fictional dialysis center.
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Email
Emails, ads, faxblasts, and postcards generate excitement and interest for each issue of Hope Street. |
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Convention graphics
Designed to look like the real Hope Street, complete with lifesize cut-outs of the characters. |
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