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CHALLENGE:
Build and sustain trust among medical device companies in Avail
as their premier outsource design and manufacturing resource.
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SOLUTION:
We Build TrustTM campaign
bryantBROWN created the "We Build Trust" tagline, and wrote and
designed all materials in the promotional campaign: websites, digital
advertising, print advertising, exhibit booth graphics, collateral, and
direct mail campaigns. bryantBROWN also helped conceive, and wrote
and designed, the non-branded "Inside Outsourcing" multimedia campaign
to help manufacturers understand how to choose and partner effectively
with an outsource company such as Avail.The primary target audience?
The "C suite": corner-office decision-makers of the leading medical
device brands.
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Website
A comprehensive website offering information about the company, its services, and the industry as a whole. |
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Ad campaign
A series of ads featuring distinctive, eye-catching colors and graphics and continually reinforcing Avail's brand message: We Build Trust.
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Booth graphics
Appealing, inviting graphics and persuasive, engaging copy assure that the Avail booth is the most heavily trafficked at any convention.
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