Healthcare Marketing Agency | Market Research
Learn how Bryant Brown’s senior healthcare marketing strategists incorporate market research to ensure the success of your campaign.
Market research, healthcare marketing services, healthcare marketing strategy, healthcare marketing plan, healthcare marketing agency, healthcare marketing, SWOT analysis, healthcare product positioning, healthcare marketing agencies, healthcare advertising agencies
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Services

Market Research

Primary and secondary research are second nature to us

Once you contact us, our research begins. We start with secondary research—exploring the internet and print publications for information about you, your competition, your target audience, your market. We are voracious readers.

 

Next, depending on budget, we conduct primary research: quantitative or qualitative, depending on your needs and budget. Research can consist of one-on-one focus groups, telephone surveys, or online surveys.

 

We first create the screener and discussion guide. We then test positioning and key messages. Once we understand which positioning statements and messages resonated best during research, we create the brand concepts. And then we test them.

 

We then prepare the final report with recommendations and present this to you in person or via web conferencing.

 

In some ways, research is a grueling exercise—even painful—because you sometimes hear things you don’t necessarily like. But in the end, we believe that research is truly rewarding. Because it allows you to measure the success of the messages and brand concepts tested in order to choose the ones that resonate with your audience. And that, of course, helps ensure the success of your campaign.

 

Want to learn more?