Healthcare Marketing Agency | Metrics & KPIs
Learn how Bryant Brown’s healthcare marketing specialists use metrics and key performance indicators to measure the success of your campaign.
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Services

Metrics & KPIs

A greater measure of assurance

We continuously monitor the implementation of the strategic and tactical plans to evaluate effectiveness and ROI.

 

Each tactic has a goal. And while all tactics share the loftier goal of enhancing your brand image – a sometimes unquantifiable perception – each also has measures of interactivity: exposure, engagement, and action.

 

Digital advertising offers the greatest opportunity for tracking and measuring the success of a campaign. And if the campaign is not succeeding, revisions and refinements can be made instantly to correct the course.

 

However, print and broadcast advertising also should include a variety of built-in metrics.

 

Quantitative key performance indicators (KPIs) of your marketing campaign may include:

 

  • Website interaction: consumption, engagement, conversion
  • Social media engagement: lookers, likers, followers, forwarders
  • Affinity group signups
  • Ad campaign metrics: phone calls, web page visits, business reply cards
  • Email metrics
  • Conference attendance
  • Webinar metrics
  • PR pickup

 

KPIs that encompass both quantitative and qualitative aspects may include:

 

  • Media engagement: reliance on your brand spokespeople for interviews, expert opinions, participation in panel discussions, and other activities
  • Results of market research of your customers and other audiences
  • Anecdotal reporting by your sales representatives and other company personnel

 

Your success depends on the outcome of your KPIs. Same with us – our reputation rests on our results. We welcome the opportunity to prove to you just how effective our work can be on behalf of your brand.

 

Want to learn more?