Healthcare Marketing Agency | Chiron/Novartis Case Study
See how Bryant Brown’s healthcare marketing campaign for Chiron/Novartis helped make their West Nile Virus Detection System #1.
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Chiron/Novartis

Promoting protection of the world’s blood supply
Services

Chiron/Novartis turns to Bryant Brown for strategic and tactical planning, SWOT analysis, brand positioning and messaging, design and copywriting, plus video and print production.

Category
Diagnostics
About This Project

Challenge:

Help drive demand for the Chiron/Novartis West Nile Virus Detection System to decrease consumers’ and professionals’ fears and increase their confidence in the safety of the world’s blood supply.

 

Solution:

Create an award-winning healthcare marketing campaign combining posters for labs and hospitals, videos for use online and at conferences, literature, and other educational promotions.

 

Results:

The brand became the #1 virus detection system in this category.