Healthcare Marketing Agency | Valeant Case Study
Learn how Bryant Brown’s healthcare marketing specialists help Valeant successfully relaunch their diabetes treatment.
Pharmaceutical advertising case studies, pharma advertising case studies, healthcare marketing agency case studies, healthcare marketing agencies case studies, healthcare advertising agencies case studies, diabetes marketing case studies, healthcare marketing case studies, Valeant marketing case studies, Valeant, Insta-Glucose
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Valeant

Relaunching a product with a little flash
Services

Valeant Pharmaceuticals entrusts Bryant Brown with strategic and tactical planning, SWOT analysis, brand positioning and messaging, and design and copywriting for a broad range of communications: broadcast production, print and digital advertising, website development, and email and direct mail.

Category
Pharmaceuticals
About This Project

Challenge:

The goal is to help drive consumer demand for Valeant’s Insta-Glucose OTC glucose replacement treatment for hypoglycemia. Ideally. every person with diabetes will have – at home and while traveling – multiple packs of the product. As an alternative, some patients resort to off-the-grocery-shelf tubes of cake frosting, filled with processed sugar and food coloring.

 

Solution:

Create the “Stop a hypoglycemic crash in a flash” healthcare marketing campaign, integrating online, print, and TV promotions, along with a mobile glycemia-tracking app plus collateral for patients, families, and physicians.

 

Results:

More retail pharmacies nationwide began stocking the product. Sales and revenue achieved the highest levels in the brand’s history.