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Learn how Bryant Brown’s team of professional healthcare marketers build loyalty to your brand by creating content of relevance for your audience.
Content marketing, content marketing writing, patient education, healthcare professional education, content-rich literature, blogs, webinars, editorial calendar, healthcare marketing agency, healthcare marketing
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Services

Content Marketing

Build brand loyalty by telling, not selling

Today, people are searching for content that informs and educates. And they don’t want to be sold. Marketers who effectively deliver pragmatic content of real value—objective information without hype and promotional messages—are perceived as trusted sources and authorities in the field.

 

We help our clients achieve these goals by creating content of relevance to their customers. Here are a few samples:

 

 

  • Stanford Health Care

    Supporting the leadership of Stanford Health Care

  • Johnson & Johnson

    Tools for people with schizophrenia and bipolar disease

  • VEP Healthcare

    Building leads by building trust

Copy is key

There are plenty of writers out there, some very good. But few have a deep understanding of both healthcare marketing and how to communicate effectively to all audiences, including healthcare professionals, patients, and caregivers.

 

For blogs and websites, the writer must also understand the importance of keywords and SEO in order to achieve a higher page ranking.

 

Bryant Brown understands. We specialize in creating marketing communications for clients in all sectors of healthcare: pharma, medical devices, diagnostics, hospital and health systems, advocacy groups. And we know how to make it keyword-robust and search-friendly.

 

Once you have the content, it’s time to distribute it

Once content is created, we then effectively—and cost-effectively—promote it via a variety of tactics:

 

•  Websites

•  Blogs

•  SEM campaigns

•  LinkedIn and Facebook campaigns

•  Email campaigns

•  Landing pages

•  Social media

•  Press releases

 

Create content-rich communications for your audience. With Bryant Brown. And watch that audience grow.

 

Want to learn more?