Healthcare Marketing Agency | Chiron/Novartis Case Study
See how Bryant Brown’s healthcare marketing campaign for Chiron/Novartis helped make their West Nile Virus Detection System #1.
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Promoting protection of the world’s blood supply

Chiron/Novartis turns to Bryant Brown for strategic and tactical planning, SWOT analysis, brand positioning and messaging, design and copywriting, plus video and print production.

About This Project


Help drive demand for the Chiron/Novartis West Nile Virus Detection System to decrease consumers’ and professionals’ fears and increase their confidence in the safety of the world’s blood supply.



Create an award-winning healthcare marketing campaign combining posters for labs and hospitals, videos for use online and at conferences, literature, and other educational promotions.



The brand became the #1 virus detection system in this category.