Chiron/Novartis - Healthcare Marketing Agency
See how Bryant Brown’s healthcare marketing campaign for Chiron/Novartis helped make their West Nile Virus Detection System #1.
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Promoting protection of the world’s blood supply
About This Project


Help drive demand for the Chiron/Novartis West Nile Virus Detection System to decrease consumers’ and professionals’ fears and increase their confidence in the safety of the world’s blood supply.



Create an award-winning healthcare marketing campaign combining posters for labs and hospitals, videos for use online and at conferences, literature, and other educational promotions.



The brand became the #1 virus detection system in this category.