InHealth Technologies, a leader in the field of ENT, was launching the second generation of their Katz Extractor, the original oto-rhino foreign body remover. The challenge: Their biggest conference of the year was looming and their budget was limited. Their question to us: “How can we make the launch impactful?”
Bryant Brown recommended a product-dedicated microsite featuring an eye-catching, product-forward design, benefit-focused copy, and a short video. The new product’s design improvements are communicated visually and in text. And professionals who use it comment on the effectiveness of the device.
The microsite was launched in just over a month and well ahead of the conference. The new Katz Extractor device—as well as the microsite—has been enthusiastically received by the ENT community. And the second-generation device has solidified its leadership in the category.