For Medtronic Diabetes, Bryant Brown delivers strategic and tactical planning, SWOT analysis, brand positioning and messaging, and design and copywriting for print, email, and direct mail communications.
Build awareness of, as well as patient and provider demand for, the new Medtronic system that integrates an insulin pump and continuous glucose monitor. Offset steadily increasing competition from newcomers trying to capitalize on the rapidly growing market by offering products of varying quality without the backing of a dependable patient support infrastructure.
Create a multimedia healthcare marketing campaign emphasizing the pioneering innovation, unparalleled reliability, and award-winning support unique to Medtronic Diabetes.
The Medtronic Diabetes Group is the world leader in advanced diabetes management solutions and now accounts for more than $1.7 billion dollars in total annual sales.