Phillips-Medisize engages Bryant Brown for market research, strategic and tactical planning, SWOT analysis, brand positioning and messaging, and design and copywriting for a wide range of tactics: video production, print and digital advertising, website development, and email and direct mail.
When Phillips Plastics acquired Medisize, the new entity suddenly became a world leader in delivering comprehensive outsource design and manufacturing services for the global medical device industry. The goal was to make the industry aware that the Phillips the marketplace knew as a manufacturing leader was now a full-service powerhouse ready to manage the complete product life cycle, from planning to design to manufacture to inventory control.
Bryant Brown created a new global branding and healthcare marketing campaign encompassing online promotions, journal advertising, video, direct mail, and literature.
Phillips-Medisize is bigger than ever, a global leader in the design and manufacture of drug delivery systems, medical devices, and pharmaceutical packaging.