Rapid Micro Biosystems
See how Bryant Brown’s targeted launch campaign made Rapid Micro Biosystems’ Growth Direct the preferred method of compendial testing among microbiology lab directors.
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Rapid Micro Biosystems

Powerful branding for a towering achievement
Category
Devices
About This Project

Challenge:

Rapid Micro Biosystems (RMB) created Growth Direct™, the first and only system to automate compendial testing in the microbiology lab. RMB wanted to launch the product with a compelling promotional campaign. They turned to Bryant Brown.

 

Solution:

Bryant Brown worked closely with the RMB team to develop positioning and messaging customized to each audience. We developed a distinctive brand and the memorable headline “Tower of Power.” (Growth Direct is over 6 feet tall and weighs more than a ton.)  We then planned, wrote, designed, programmed, and launched the content-rich, SEO-optimized website. And created print and digital campaigns to support the launch.

 

 

Results:

Growth Direct is rapidly becoming the preferred method of compendial testing among microbiology lab directors. And Rapid Micro Biosystems has become a favorite with the investment community, securing more than $60 million in equity financing to continue its global expansion and product innovation.