Rapid Micro Biosystems (RMB) created Growth Direct™, the first and only system to automate compendial testing in the microbiology lab. RMB wanted to launch the product with a compelling promotional campaign. They turned to Bryant Brown.
Bryant Brown worked closely with the RMB team to develop positioning and messaging customized to each audience. We developed a distinctive brand and the memorable headline “Tower of Power.” (Growth Direct is over 6 feet tall and weighs more than a ton.) We then planned, wrote, designed, programmed, and launched the content-rich, SEO-optimized website. And created print and digital campaigns to support the launch.
Growth Direct is rapidly becoming the preferred method of compendial testing among microbiology lab directors. And Rapid Micro Biosystems has become a favorite with the investment community, securing more than $60 million in equity financing to continue its global expansion and product innovation.