Sirtex
See how Bryant Brown’s healthcare marketing specialists helped Sirtex successfully launch its second-generation Siros liver cancer treatment system.
Pharma advertising case studies, pharmaceutical advertising case studies, healthcare marketing agency case studies, healthcare marketing case studies, healthcare marketing agencies case studies, healthcare advertising agencies case studies, Sirtex marketing case studies, Siros marketing case studies, FLEXdose marketing case studies, Sirtex marketing case studies, Sirtex, Siros, FLEXdose
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Sirtex

Helping a second generation surge
Category
Pharmaceuticals
About This Project

Challenge:

Sirtex planned to launch its next-generation SIROS™ liver cancer treatment system and new FLEXdose Delivery Program at the annual Society of Interventional Radiology meeting, the company’s most important conference of the year.

Solution:

To raise brand awareness and interest at the show and beyond, Bryant Brown Healthcare, along with EU partner Hanson Zandi [together known as Encompass Worldwide], refreshed the branding and messaging of both SIROS and FLEXdose. Then we created compelling communications in digital and print, and helped design a new Sirtex exhibit booth.

 

Results:

Traffic volume in the Sirtex booth was the highest in the company’s history. Interest in both SIROS and FLEXdose have surged, helping Sirtex maintain its leadership position in this fast-growing category.