Sirtex planned to launch its next-generation SIROS™ liver cancer treatment system and new FLEXdose Delivery Program at the annual Society of Interventional Radiology meeting, the company’s most important conference of the year.
To raise brand awareness and interest at the show and beyond, Bryant Brown Healthcare, along with EU partner Hanson Zandi [together known as Encompass Worldwide], refreshed the branding and messaging of both SIROS and FLEXdose. Then we created compelling communications in digital and print, and helped design a new Sirtex exhibit booth.
Traffic volume in the Sirtex booth was the highest in the company’s history. Interest in both SIROS and FLEXdose have surged, helping Sirtex maintain its leadership position in this fast-growing category.