Stanford Health Care
See how Bryant Brown Healthcare’s team of content marketing specialists help support the leadership of Stanford Health Care.
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Stanford Health Care

How our content development helps support the leadership of Stanford Health Care
Category
Hospitals & Health Systems
About This Project

Challenge:

Communicate the unique strengths of Stanford Health Care to consumers and referring physicians in Northern California and around the world.

 

Solution:

Develop a continuous stream of content targeting consumers: a blend of educational information and promotional messages disseminated via digital, broadcast, and print communications. Content ranges from in-depth explanations of health conditions and treatments—online and in literature—to TV commercials, radio commercials, and video programming for the arena jumbotron at Golden State Warriors basketball games. (Stanford doctors are the official team physicians.)

 

For referring physicians, we help develop content that includes digital and print announcements and fact sheets featuring new specialists, new techniques, and new technologies. We also help promote events that give referring physicians opportunities to meet Stanford Health Care physicians and administration.

 

Results:

Stanford Health Care continues to grow in capabilities and esteem. Recent highlights include the opening of the new 824,000-square-foot Stanford Hospital. And once again, Stanford Health Care is honored as one of the best hospitals in the country in the annual rankings by U.S. News & World Report.

 

Takeaway tip:

Repurposing content is an effective—and cost-effective—way to maximize awareness of your brand…and maximize ROI.